We expect Zipcar to continue its strong growth, posting membership up over 25%, and it will be looking for improvement in operating margins and key cost-performance metrics like average daily revenue per vehicle.
Aside from competing with traditional rental companies and car sharing services like Connect by Hertz, Avis Budget Group, Enterprise’s WeCar, UHaul’s UCarShare and City Car Share, it now also faces competition from up and coming low-cost, peer-to-peer (P2P) car sharing servi
So far, Zipcar has seen a healthy trend in annual membership from its North American market, doubling from 200K members in 2008 to 400K in 2010. With an impressive 30% membership growth last quarter, it now exceeds half a million members in North America, and we expect the strong membership growth trend to continue this quarter as well.
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