The third generation bug was unveiled at the Shanghai Motor Show. The car has recently been launched in the US and is expected to hit the Asian markets in February 2012.
“We will have the third generation Beetle in India soon. However, it will not be this year.” Neeraj Garg, a member of the board and director of Volkswagen Group Sales India Pvt Ltd, said over telephone from Mumbai where the diesel version of the sixth generation Jetta was launched today.
Volkswagen India has, so far, sold 617 units of the New Beetle that was introduced in India in December 2009. While the company sold 58 units of the “People’s Car” in 2009, sales rose to 466 units in 2010.
This year, the German car maker sold 93 units of the car till July.
“The Beetle, with a price tag of Rs 21.22 lakh, has been introduced in India for its iconic status and for brand positioning and not for volumes. Still, we have not done too badly having sold over 600 units in over one-and-half years. The new generation Beetle has hit the US markets. It will be introduced in Europe later this year. We hope to bring it to India next year. The car continues to be manufactured at our Mexican plant and will be sold here as CBUs,” he said.
Garg also said that since the government had no clear fuel policy, the market would veer towards diesel because of the difference in price.
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